Kelli Tice, MD is a family physician with a background in public health who serves as GuideWell and Florida Blue’s Vice President, Medical Affairs, and Chief Health Equity Officer. In this role, she is responsible for creating solutions that improve health outcomes and address health inequities for GuideWell’s customers and communities. Dr. Tice is a key member of the Equity Alliance, an enterprise- wide initiative focused on addressing systemic racism and health disparities for Black Americans. Before her current role, she served as Senior Medical Director for Medical Affairs. Early in her medical training, Dr. Tice became interested in addressing health disparities and delivering culturally competent care. Dr. Tice taught cultural competency for physicians and incorporated evidence-based techniques to promote health equity into primary care practice in both private and public clinical settings.
She is passionate about health education and enjoys mentoring and community involvement. Before joining GuideWell and Florida Blue, she spent 17 years as a public health physician, serving in numerous leadership roles including that of County Health Officer and State Medical Director for the Florida Department of Health. She is a member of the Florida Academy of Family Physicians, the National Medical Association, and is the current president of the Northeast Florida Medical Society. She also serves as the current chair of the Deans Council, Brooks College of Health at the University of North Florida. She received her bachelor’s degree from Florida A&M University, her medical degree from the University of Florida College of Medicine and completed her residency at St. Vincent’s Family Practice Residency Program. Dr. Tice has been an active part of our WeCareJax board since 2024 and we are grateful for her continued service to health equity in Duval County!